When people think of Asakusa, the first thing that comes to mind is Sensoji Temple. However, Asakusa has much more to offer than just Sensoji. One such hidden gem is “Oku-Asakusa,” which refers to the deeper part of the district.
The Oku-Asakusa Traditional Festival
Oku-Asakusa is the area located between Asakusa and Yoshiwara. This neighborhood is home to small shopping streets, which, like many traditional shopping districts in Japan, foster close-knit communities and host local festivals.
The Oku-Asakusa Traditional Festival is one such event, organized by local residents and business owners to celebrate Japanese heritage. One of the main highlights of this festival is the reenactment of the Oiran Dochu procession, a famous cultural spectacle from Yoshiwara.
The Oiran Dochu Procession
The Oiran Dochu was a grand parade where high-ranking courtesans (oiran) of Yoshiwara elegantly walked the streets, accompanied by their attendants, as they went to meet their distinguished clients. This elaborate procession, which resembled a festive event, had been a form of entertainment since the Edo period.
What is Yoshiwara?
During the Edo period, Yoshiwara’s main street was lined with dozens of establishments, some of which housed celebrated oiran, the “top stars” of the district. These elite courtesans would welcome their clients with a grand entrance at the gates of Yoshiwara, leading them into the pleasure quarters—a ritual known as Oiran Dochu.
This procession was a highly theatrical affair, with the oiran walking in a slow, elaborate manner, accompanied by attendants such as umbrella holders, lantern bearers, and personal assistants. The spectacle attracted large crowds eager to catch a glimpse of the glamorous courtesans.
Yoshiwara was an officially sanctioned red-light district in Edo (modern-day Tokyo). It was the most famous entertainment district in Japan at the time, and even today, the term “Yoshiwara” is sometimes used as a euphemism for red-light districts.
Beyond its association with pleasure houses, Yoshiwara also symbolized elegance and refinement, with high-class establishments preserving elements of Edo-period culture.
Highlights of the Oku-Asakusa Traditional Festival
Aside from the Oiran Dochu, the festival also featured various performances that recreated Edo-era entertainment, including:
Kiyari (work songs): Originally sung by laborers to synchronize their efforts when moving heavy logs and stones, kiyari later evolved into a ceremonial chant performed by firefighters and construction workers. In Yoshiwara, female performers were uniquely allowed to sing kiyari, and it was often showcased during processions.
Ozashiki-gei (parlor entertainment): This performance style involved traditional Japanese instruments like taiko drums and shamisen, recreating the lively entertainment once enjoyed by guests in Edo-period teahouses.
In recent years, there has been a growing movement to rediscover and celebrate Japan’s traditional culture. With increasing enthusiasm from both locals and visitors, the Oku-Asakusa Traditional Festival is expected to be held again next year.
Getting there and around
Hours
10:00 to 19:00
Fees
Free